Using Pinterest To Grow Your Business

Using Pinterest to grow your business has many advantages:

  • It is a search engine – people are trying to locate your site
  • Pinterest users are buyers – they don’t window shop
  • Pinterest is visual – pictures beat words every time


Pins are photos, infographics, quotes, or images. These can be already saved on your computer, from your website, or from any where online. They can be yours, one that your created, or from another website.

Each pin has its own description field, this is where you want to use your keywords to describe your pin. You will also pick which board you want your pin to be displayed on.


Boards are a collection of pins which are related, like “How To Start A Profitable Blog” or “Free Online Home Businesses”. The pins can be your pins or pins from another person’s website.

You can place your URL on the pin itself, or in the description of the pin and board. Creating your own pins with your URL is easy with free tools like Canva or Stencil.

The Analytics page sub menu contains:

  • Overview
  • Profile
  • People You Reach
  • Website

The Overview page list your Average Daily Impressions and Average Daily Viewers pertaining to your Pinterest Profile, People You Reach, and your Website, in number and also the percent increase or decrease, which is also in a graph format.

Below the graphs, is listed your Top Pin Impressions for the last 30 days, including Number Of Pin Impressions, Saves, and Clicks.

Your Pinterest Profile page shows a more in depth view, where you can also select the date range of the data. It also shows the Boards With The Top Pin Impressions for the last 30 days.

The People You Reach page shows the Demographics and Interests of your visitors. The Demographics page shows Average Monthly Viewers and Average Monthly Engaged, along with the Country, City, Language, and Gender.

The Activity from your website page displays an in depth view of your Pin Impressions along with your Top Pin Impressions and a customizable date range.

With this information you can see at a glance what is working and what is not working for you, what city and country your visitors are from, and their gender.

The best ways to gain followers is to have an informative profile describing your interest and what value you offer your visitors to your pins and boards. When following others, stay focus on your top interests to have the best targeted followers.