Tag Archives: free traffic

Learn How To Use SEO In Your Blog

How To Use SEO In Your Blog

Learn How To Use SEO In Your Blog

Learning how to use SEO in your blog is very important for the success of your blog. SEO stands for search engine optimization, which helps you rank in search engines like Bing and Google. It doesn’t require hours of coding, thankfully there are great free tools to help you with optimizing your blog post.

Selecting Your Keywords

The first step is by selecting your keywords, which is also known as a long tail keyword, it is basically a short phrase. A great free tool to help you with selecting the best keywords is the KWFinder.

After you input your long tail keyword and click on the search button, look at the column heading Search and KD. You can click on the arrows to sort them from highest to lowest or lowest to highest.

The numbers under the Search heading is the average monthly searches in the last 12 months. You want to have a good number of searches, but it doesn’t need to be the highest number of searches.

Learn how to use SEO in your blog

Also, look at the numbers under the KD column, or Keyword Difficult. This tells you how easy it would be to rank for your keyword. The lower the number, the easier it is to rank for your keyword. You want to concentrate on the numbers in this column that are color-coded green, these are the lowest numbers in the column.

On the right side of the screen is displayed the sites that are ranking for this keyword. The first two columns are labeled DA (Domain Authority) and PA (Page Authority). The lower the number the lower the overall authority or strength the site has.

Above these listings, is the graph that shows the Keyword SEO Difficulty and the Monthly Search Volumes for the last 12 months. Using this tool you can know quickly how competitive your keywords are and what type of monthly search volumes they attract on Google. Keep in mind, that Google ranks your pages separately, and does not rank your overall site.

Creating An SEO Title

You want to include your keywords in your title, as close to the beginning as possible. Throughout the entire SEO process, you want to be writing to your visitors, not the search engine bots. Your visitors are the ones that will be clicking on your content and reading it.

The Length Of Your Title

The good news is you don’t have to memorize the length of your title, this is where another free tool coming into play, the Yoast SEO WordPress plugin. Once installed, no tech skills needed here, your title and description, known as Meta Tag and Meta Description, will appear below your post.

This is where you can edit both your title and description to fit into the optimized length. You also want to add your keywords in the title and description. This is a preview of how your page will be indexed by Google for their SERP, or Search Engine Results Page, or more commonly known as a Google search.

Learn how to use SEO in your blog

As you edit your title, the bar below will turn from red to green. Now you will know instantly if your title is too short, too long, or just right.

If you need some guidance with crafting your title, a great free resource is available from CoSchedule’s Headline Analyzer. It rates your headline with a numerical score based on a number of factors including word length, common words, uncommon words, power words, emotional words, and more.

How To Download The Yoast SEO Plugin In WordPress

  1. Click on Plugins
  2. Select Add New
  3. Type in Yoast SEO in the search bar
  4. Click on Install Now in the Yoast SEO display

It is just that easy, no tech skills or coding required. There are plugins for almost anything that you want to do with your blog, in fact, there are over 55,000 plugins available.

The Length Of Your Title Description

This works the same way as your title does, you can edit your title description the same way as you edited your title, for the proper SEO length. If you don’t complete this step, by default, Google will insert the first few lines of your post, cutting it off in mid-sentence, not too attractive.

What Is H1 and H2 Tags?

This is referring to the heading within your post. H1 is the main heading, and H2 through H6 are the sub-heading. This originates from the computer code, if you click on Text, you will see the heading identified by their H1-H6 heading code. The most common headings used is H1-H3.

You should only have one H1 heading, this is your main post heading. There is a drop-down box in WordPress where you select which heading to insert.

Optimize Your Images For SEO

Place the keywords in the Title, Alt-Tag, and the Description of all of your images in your posts. This is accessed and edited through the Add Media button. Some great websites for downloading free images are:

Use Internal Linking

Another way to increase your on-page SEO is to use internal linking. This is when you link to other pages within your blog. It is done through the Insert Link icon, then select the page you want to link to from the drop-down box. You can link to both static pages and other posts.

Using Your Focus Keyword In SEO Yoast

Input your focus keyword below the Meta Description section, and you will receive an analysis on how well your keywords are performing within your post, and more importantly how to fix them. Your goal is to turn the SEO Indicator to green.

Now you know all about how to turn your blog into a highly optimized SEO blog. But this information is worthless unless you take action.

Action Items

Action Items

  1. Download the SEO Yoast plugin in WordPress.
  2. Find the best keywords to use in KWFinder.
  3. Input your headline in CoSchedule’s Headline Analyzer.
  4. Add your image’s Alt-Text and Description by using your keywords.
  5. Edit your Meta Title and Meta Description in SEO Yoast.
  6. Edit your keywords in your post until you turn the SEO Indicator to green.

 

 

 

Free Blog Traffic Using Pinterest

Free blog traffic using Pinterest

Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission is at no additional cost to you.

Free Blog Traffic Using Pinterest

Pinterest is a great site to tap into to grow your blog traffic. It can easily be your top referral traffic source, and it is all free. There are over 150 million users on Pinterest every month and studies show Pinterest users spend more money every day on Pinterest than on any other social media site.

Switch To A Business Account

Switching to a business account is free and easy, this is located in your Settings options. You will then be able to use your Pinterest Analytics and stats, which will show your top pins, profile stats, daily impressions and viewers from your blog, and the number of people you reach.

Pinterest Share Button On Your Blog

To increase pinning activity from your blog, download the share button on your blog. You can do this by downloading a variety of plugins available from WordPress, like Pinterest Pin It or Social Media Share Buttons.

Claim Your Website

Pinterest Claim Your WebsiteThis is also located under your Settings, you are verifying you own your blog. After claiming your website, you will have access to all of your blog’s analytics. This is Pinterest’s directions on claiming your website.

Your Profile

Picture – Upload a professional headshot photo of yourself, stay away from logos, pets, or children. You want your picture to convey that you are a real person and not hiding behind a company logo.

Bio – Add a short paragraph describing what you do along with keywords, so you will appear on searches related to your blog.

Creating Boards

Create about 10 boards to start with that are related to your blog. If you come across pins you want to save that are not related to your blog, you can always save them on your secret boards.

You want to stay on topic with your blog theme, so your visitors can see what you are passionate about. Title your boards and the board’s description with your keywords in mind.

You should also you hashtags, so people can find your boards when they perform a search for one of your keywords, just don’t overdo it. I have seen over 20 hashtags on some boards, keep your hashtag count at no more than 5.

Group Boards

Group boards are boards that have a large number of contributors to the board. You have to ask permission to join the group boards, the instructions on how to join are located on the group boards themselves. Normally you email the creator of the group board and follow the creator on Pinterest to get accepted to become one of the contributors on their group board.

Creating Pins

Start by creating pins for each blog post, and pin them from your website to Pinterest. Then create 3 additional pins for each blog post and save them to Pinterest. A great site for creating awesome looking pins is PicMonkey, they offer a free 7-day trial.

Work on creating 5 pins for each board that you have created. Look through the pins on Pinterest and see which ones stand out to you. You can use this as inspiration in creating your own pins.

Normally the pins that stand out are ones that are bright in color, has text in different color and types of fonts, are at least 600 pixels wide X 900 pixels long. Stay away from the fancy fonts, they are very hard to read, the easier your font is to read, the more saves and clicks you will receive.

The case is the same with pins, place your keywords and hashtags in the title and the description like when creating boards. Use the search bar on Pinterest to discover the most popular search terms.

Pinning Schedule

The key to a successful pinning schedule is consistency. Pinterest would like to see you pin a little every day rather than just once a week. The best time to pin is after 8PM Monday through Friday and after 2PM on the weekends. Typically, you will see your traffic decrease in the Summer months, due to more people sending time outside and on vacation, and less time on Pinterest.

Pinterest Stats

It is best to not only pin your pins but, curate other people’s pins as well. This gives your board a more thorough coverage of your topics. Also, it would look pretty spammy if you were to pin the same pin over and over in a row on your boards. A good ratio to follow is 50/50, 50% your pins and 50% of other people’s pins. A goal to achieve is to pin 50 total pins per day.

Tailwind

Tailwind is the only approved scheduler for Pinterest. They offer a free 30-day trial period with no credit card required, for you to test out their scheduler. This makes pinning and pinning at the optimum times and days of the week automatic. Tailwind has the best times to pin each day programmed into the software, you just select the next available time from the drop-down menu.

Tailwind also has what they call are Tribes, which is basically their version of the group boards. You can search for different Tribes, join Tribes, and create your own Tribe inside of Tailwind. They also include stats for each Tribe, Tribe Overview and Your Stats, so you can determine if the Tribe is beneficial to you.

They have a huge section of analytics under the Insights section, which includes:

  • Pin Inspector
  • Profile Performance
  • Board Insights
  • Website Insights
  • Organic Activity

To start your free 30-day trial, click here.

How To Gain Followers

You will gain more followers simple by creating pins every week and pinning every day. You can also follow people in the hopes that they would follow you back. It is best to follow only people that share your interests otherwise, you will have a large group of followers that are not engaging with your pins.

Action Items:

  1. Create a business account
  2. Create 10 boards
  3. Join PicMonkey’s free 7-day trial
  4. Create 3 pins for each post on your blog
  5. Join Tailwind’s free 30-day trial
  6. Pin 5 pins to each of your 10 boards
  7. Pin 20 pins a day to your boards
  8. Have fun

 

 

 

 

How To Use Social Media To Increase Your Blog Visitors

How to use social media to increase your blog traffic

Everyone makes using social media to drive traffic sound so easy. All you have to do is post a few times on Facebook, Twitter or LinkedIn, and the traffic will start pouring in. The reality, like with anything else is that you need to spend enough time learning how to do it properly.

If you didn’t already know, social media traffic is one of the largest referrers, when it comes to driving web traffic. In fact, social media traffic makes up 31 percent of overall traffic, with Facebook alone accounting for 17.41 percent of the traffic.

Consistency

To be successful in driving more traffic with social media, you’ll need a strategy. The one thing that you have to remember is that consistency is key when it comes to your social media strategy. If you only execute your plan for one day, you’ll see no results.

If you just do it for a month, you’ll see some results. If you execute it for a year, you will see a significant increase in traffic. If you are looking for a magic bullet that will allow you to get the traffic without doing the work, you’re not going to find it.

You have to work at it if you want to build long-term sustainable traffic for your business. If you fully commit to your strategy, you’ll reap the rewards of your hard work.

Understand Your Reader

When it comes to being successful with your social media marketing efforts, you have to know which social networks your target audience is using. If your blog is targeted towards the elderly, the last place you want to try to build a following on is Instagram.

Even if you do everything right, you will never get any significant traffic from your efforts.
The foundation of your social media strategy is to first and foremost to learn who your target audience is and why they use social media. To accomplish this, you have to utilize demographics.

Demographics

Your demographics will tell you the who, and include:
• Location
• Gender
• Age
• Income
• Education level
• Ethnicity
• Marital status

Determining your demographics will depend on whether you have a website and traffic already.
If you don’t have a site yet, you will need to find a website that is similar to your business and use it for your analysis.

In determining demographics, there are a few options. You can use Alexa to help you with figuring out your audience. All you need to do is enter your site or competitors into the search bar, and it will provide you with the information you need.

The final way you can gather demographic information is with Google Analytics. The data is collected from your site and reveals key metrics for both age and gender. This data is the best source of information for you because it represents your actual audience.

Choose the Most Effective Platform for your Audience

After you’ve determined your demographics, you’ll want to pick one or two social media platforms to focus all your marketing efforts on. By investing the extra time on just a few channels, you’ll get better and quicker results, than if you were to try and invest in all the various social media platforms.

You will need to find a platform where your audience hangs out. Start narrowing down your choices based on the age of your audience.  LinkedIn and Facebook are better for an older demographic. While Facebook is starting to lose popularity among the younger users, 70 percent of adults are still active on the site.

What Type of Content?

Now that you have a better understanding of your target audience and have chosen a couple of social media channels to focus on, it’s time to begin developing content that delivers value to them. It is important to remember that the more value you can bring them the faster your presence will grow online.

Unlike search engine traffic, that can continue to grow even if you don’t publish new content; you have to remain consistent on social media to improve your traffic. To do this, you need to create as much content as possible that your target audience will love.

Your content can include any of the following, depending on the channels you’ve chosen.
• Blog posts
• Pictures
• Infographics
• Videos
• Quotes
• Quick tips

The right kind of content will depend entirely on the networks you’re focusing on. It is also important to understand with social media is that to keep your audience engaged, you can’t just share your own content. When you are first starting out, you want to err on the side of being non-promotional and share content that others have created.

How To Get Followers

Sharing your content without having any followers is a waste of your time. Without people seeing, reading, and re-sharing the content you share you will never have the chance to
build relationships and trust, and you will never see any significant traffic for your efforts.

One of the easiest, and most effective ways to gain followers, at first, is to follow as many of your target audience members as possible. A generous percentage of these people will follow you back. As you share content, the number of followers will begin to grow and so will your traffic.

Determine the Best Frequency of Posts

As you begin to share more content, you’ll start to notice that you might get a few clicks every time you post something new. You may start to think that if you shared twice as much, you’d get twice as much traffic. To some extent, that thinking is correct. However, you have to be careful, so that you don’t start being seen as a spammer.

You’ll want to test the frequency of your postings to optimize your strategy for your business. Depending on your audience, you may need to share more or less. Here is a list of ideal frequencies to post on your social media platforms.

• Pinterest – five posts a day
• Twitter – three posts a day
• Facebook – two posts a day

How To Track Your Results

Your social media strategy is almost complete. You just need to do this one last step. While this is the easiest of all the steps, if not done, it can make or break your success. If you don’t track your results, you won’t be able to see what is working and what isn’t. Knowing this information can help you improve your strategy to see even better results.

Using a spreadsheet, record all your shares. This allows you to see which posts are attracting the most clicks and engagements, and which ones aren’t. Knowing this information will help you learn how to write descriptions that will get the most attention. The easiest way to get these stats is by signing up at Buffer.

The site tracks your clicks, shares, and impressions and delivers them in an easy to understand format. Continue to look at these numbers to see if they are slowly going up if they aren’t then you’ll have to rethink your strategy. To ensure that you are effectively pushing traffic to your site, you’ll also want to use Google Analytics.

Start by looking at the overall traffic. This will show you how much traffic you are getting from each network. If the data presented isn’t showing your traffic increases over time, you’ll need to figure out why. Some of the networks will allow you to see precisely what post sent the traffic to your website.

Unfortunately, there are some, most notably Twitter, that will only provide you with a jumbled-up referral list that isn’t very useful. As you continue to implement your strategy and track the results, you’ll want to start studying the specific posts that gave you the most traffic. Focus on those posts that you shared that weren’t yours.

In Conclusion

This may seem like a ton of work, and it is. But if you want to get serious about driving traffic to your site, your social media strategy is crucial.  A solid social media strategy isn’t for the light of heart. It will take time for you to build your first plan and execute it successfully, but your efforts will be well worth it when you start seeing the results of your efforts in increased traffic.

Click here to learn how to use Pinterest to grow your online business.