Learn How To Use SEO In Your Blog
Learning how to use SEO in your blog is very important for the success of your blog. SEO stands for search engine optimization, which helps you rank in search engines like Bing and Google. It doesn’t require hours of coding, thankfully there are great free tools to help you with optimizing your blog post.
Selecting Your Keywords
The first step is by selecting your keywords, which is also known as a long tail keyword, it is basically a short phrase. A great free tool to help you with selecting the best keywords is the KWFinder.
After you input your long tail keyword and click on the search button, look at the column heading Search and KD. You can click on the arrows to sort them from highest to lowest or lowest to highest.
The numbers under the Search heading is the average monthly searches in the last 12 months. You want to have a good number of searches, but it doesn’t need to be the highest number of searches.
Also, look at the numbers under the KD column, or Keyword Difficult. This tells you how easy it would be to rank for your keyword. The lower the number, the easier it is to rank for your keyword. You want to concentrate on the numbers in this column that are color-coded green, these are the lowest numbers in the column.
On the right side of the screen is displayed the sites that are ranking for this keyword. The first two columns are labeled DA (Domain Authority) and PA (Page Authority). The lower the number the lower the overall authority or strength the site has.
Above these listings, is the graph that shows the Keyword SEO Difficulty and the Monthly Search Volumes for the last 12 months. Using this tool you can know quickly how competitive your keywords are and what type of monthly search volumes they attract on Google. Keep in mind, that Google ranks your pages separately, and does not rank your overall site.
Creating An SEO Title
You want to include your keywords in your title, as close to the beginning as possible. Throughout the entire SEO process, you want to be writing to your visitors, not the search engine bots. Your visitors are the ones that will be clicking on your content and reading it.
The Length Of Your Title
The good news is you don’t have to memorize the length of your title, this is where another free tool coming into play, the Yoast SEO WordPress plugin. Once installed, no tech skills needed here, your title and description, known as Meta Tag and Meta Description, will appear below your post.
This is where you can edit both your title and description to fit into the optimized length. You also want to add your keywords in the title and description. This is a preview of how your page will be indexed by Google for their SERP, or Search Engine Results Page, or more commonly known as a Google search.
As you edit your title, the bar below will turn from red to green. Now you will know instantly if your title is too short, too long, or just right.
If you need some guidance with crafting your title, a great free resource is available from CoSchedule’s Headline Analyzer. It rates your headline with a numerical score based on a number of factors including word length, common words, uncommon words, power words, emotional words, and more.
How To Download The Yoast SEO Plugin In WordPress
- Click on Plugins
- Select Add New
- Type in Yoast SEO in the search bar
- Click on Install Now in the Yoast SEO display
It is just that easy, no tech skills or coding required. There are plugins for almost anything that you want to do with your blog, in fact, there are over 55,000 plugins available.
The Length Of Your Title Description
This works the same way as your title does, you can edit your title description the same way as you edited your title, for the proper SEO length. If you don’t complete this step, by default, Google will insert the first few lines of your post, cutting it off in mid-sentence, not too attractive.
What Is H1 and H2 Tags?
This is referring to the heading within your post. H1 is the main heading, and H2 through H6 are the sub-heading. This originates from the computer code, if you click on Text, you will see the heading identified by their H1-H6 heading code. The most common headings used is H1-H3.
You should only have one H1 heading, this is your main post heading. There is a drop-down box in WordPress where you select which heading to insert.
Optimize Your Images For SEO
Place the keywords in the Title, Alt-Tag, and the Description of all of your images in your posts. This is accessed and edited through the Add Media button. Some great websites for downloading free images are:
Use Internal Linking
Another way to increase your on-page SEO is to use internal linking. This is when you link to other pages within your blog. It is done through the Insert Link icon, then select the page you want to link to from the drop-down box. You can link to both static pages and other posts.
Using Your Focus Keyword In SEO Yoast
Input your focus keyword below the Meta Description section, and you will receive an analysis on how well your keywords are performing within your post, and more importantly how to fix them. Your goal is to turn the SEO Indicator to green.
Now you know all about how to turn your blog into a highly optimized SEO blog. But this information is worthless unless you take action.
- Download the SEO Yoast plugin in WordPress.
- Find the best keywords to use in KWFinder.
- Input your headline in CoSchedule’s Headline Analyzer.
- Add your image’s Alt-Text and Description by using your keywords.
- Edit your Meta Title and Meta Description in SEO Yoast.
- Edit your keywords in your post until you turn the SEO Indicator to green.