How To Use Social Media To Increase Your Blog Visitors

How to use social media to increase your blog traffic

Everyone makes using social media to drive traffic sound so easy. All you have to do is post a few times on Facebook, Twitter or LinkedIn, and the traffic will start pouring in. The reality, like with anything else is that you need to spend enough time learning how to do it properly.

If you didn’t already know, social media traffic is one of the largest referrers, when it comes to driving web traffic. In fact, social media traffic makes up 31 percent of overall traffic, with Facebook alone accounting for 17.41 percent of the traffic.

Consistency

To be successful in driving more traffic with social media, you’ll need a strategy. The one thing that you have to remember is that consistency is key when it comes to your social media strategy. If you only execute your plan for one day, you’ll see no results.

If you just do it for a month, you’ll see some results. If you execute it for a year, you will see a significant increase in traffic. If you are looking for a magic bullet that will allow you to get the traffic without doing the work, you’re not going to find it.

You have to work at it if you want to build long-term sustainable traffic for your business. If you fully commit to your strategy, you’ll reap the rewards of your hard work.

Understand Your Reader

When it comes to being successful with your social media marketing efforts, you have to know which social networks your target audience is using. If your blog is targeted towards the elderly, the last place you want to try to build a following on is Instagram.

Even if you do everything right, you will never get any significant traffic from your efforts.
The foundation of your social media strategy is to first and foremost to learn who your target audience is and why they use social media. To accomplish this, you have to utilize demographics.

Demographics

Your demographics will tell you the who, and include:
• Location
• Gender
• Age
• Income
• Education level
• Ethnicity
• Marital status

Determining your demographics will depend on whether you have a website and traffic already.
If you don’t have a site yet, you will need to find a website that is similar to your business and use it for your analysis.

In determining demographics, there are a few options. You can use Alexa to help you with figuring out your audience. All you need to do is enter your site or competitors into the search bar, and it will provide you with the information you need.

The final way you can gather demographic information is with Google Analytics. The data is collected from your site and reveals key metrics for both age and gender. This data is the best source of information for you because it represents your actual audience.

Choose the Most Effective Platform for your Audience

After you’ve determined your demographics, you’ll want to pick one or two social media platforms to focus all your marketing efforts on. By investing the extra time on just a few channels, you’ll get better and quicker results, than if you were to try and invest in all the various social media platforms.

You will need to find a platform where your audience hangs out. Start narrowing down your choices based on the age of your audience.  LinkedIn and Facebook are better for an older demographic. While Facebook is starting to lose popularity among the younger users, 70 percent of adults are still active on the site.

What Type of Content?

Now that you have a better understanding of your target audience and have chosen a couple of social media channels to focus on, it’s time to begin developing content that delivers value to them. It is important to remember that the more value you can bring them the faster your presence will grow online.

Unlike search engine traffic, that can continue to grow even if you don’t publish new content; you have to remain consistent on social media to improve your traffic. To do this, you need to create as much content as possible that your target audience will love.

Your content can include any of the following, depending on the channels you’ve chosen.
• Blog posts
• Pictures
• Infographics
• Videos
• Quotes
• Quick tips

The right kind of content will depend entirely on the networks you’re focusing on. It is also important to understand with social media is that to keep your audience engaged, you can’t just share your own content. When you are first starting out, you want to err on the side of being non-promotional and share content that others have created.

How To Get Followers

Sharing your content without having any followers is a waste of your time. Without people seeing, reading, and re-sharing the content you share you will never have the chance to
build relationships and trust, and you will never see any significant traffic for your efforts.

One of the easiest, and most effective ways to gain followers, at first, is to follow as many of your target audience members as possible. A generous percentage of these people will follow you back. As you share content, the number of followers will begin to grow and so will your traffic.

Determine the Best Frequency of Posts

As you begin to share more content, you’ll start to notice that you might get a few clicks every time you post something new. You may start to think that if you shared twice as much, you’d get twice as much traffic. To some extent, that thinking is correct. However, you have to be careful, so that you don’t start being seen as a spammer.

You’ll want to test the frequency of your postings to optimize your strategy for your business. Depending on your audience, you may need to share more or less. Here is a list of ideal frequencies to post on your social media platforms.

• Pinterest – five posts a day
• Twitter – three posts a day
• Facebook – two posts a day

How To Track Your Results

Your social media strategy is almost complete. You just need to do this one last step. While this is the easiest of all the steps, if not done, it can make or break your success. If you don’t track your results, you won’t be able to see what is working and what isn’t. Knowing this information can help you improve your strategy to see even better results.

Using a spreadsheet, record all your shares. This allows you to see which posts are attracting the most clicks and engagements, and which ones aren’t. Knowing this information will help you learn how to write descriptions that will get the most attention. The easiest way to get these stats is by signing up at Buffer.

The site tracks your clicks, shares, and impressions and delivers them in an easy to understand format. Continue to look at these numbers to see if they are slowly going up if they aren’t then you’ll have to rethink your strategy. To ensure that you are effectively pushing traffic to your site, you’ll also want to use Google Analytics.

Start by looking at the overall traffic. This will show you how much traffic you are getting from each network. If the data presented isn’t showing your traffic increases over time, you’ll need to figure out why. Some of the networks will allow you to see precisely what post sent the traffic to your website.

Unfortunately, there are some, most notably Twitter, that will only provide you with a jumbled-up referral list that isn’t very useful. As you continue to implement your strategy and track the results, you’ll want to start studying the specific posts that gave you the most traffic. Focus on those posts that you shared that weren’t yours.

In Conclusion

This may seem like a ton of work, and it is. But if you want to get serious about driving traffic to your site, your social media strategy is crucial.  A solid social media strategy isn’t for the light of heart. It will take time for you to build your first plan and execute it successfully, but your efforts will be well worth it when you start seeing the results of your efforts in increased traffic.

Click here to learn how to use Pinterest to grow your online business.

The Ultimate Guide To Using Images For Your Blog

Why Use Images?

Images are a must for your site, a site without images or graphics is very bland and does not improve the readable of your site. Using images breaks up your text and draws attention to your images in a natural way. You remember the saying “A picture is worth a thousand words”?

It is very important to learn how to find and use images for your blog. You may be tempted just to do a search for images you would like to use, then start using them. Unfortunately, they are most likely a copyrighted image.

There are many sites that you can download images from, some you can’t use them on your site, some you can use them as long as you link back to their site or give credit to the author, and others don’t require linking, credit, or attribution.

Below is a list of the best free image websites that are not copyrighted and don’t require attribution:

Pexels Header

From Unsplash.com:

License

“All photos published on Unsplash can be used for free. You can use them for commercial and noncommercial purposes. You do not need to ask permission from or provide credit to the photographer or Unsplash, although it is appreciated when possible.

More precisely, Unsplash grants you an irrevocable, nonexclusive copyright license to download, copy, modify, distribute, perform, and use photos from Unsplash for free, including for commercial purposes, without permission from or attributing the photographer or Unsplash. This license does not include the right to compile photos from Unsplash to replicate a similar or competing service.”

To use images on your WordPress site, download the image from the image website, then add it to your Media section on WordPress.

Save it to your Media section using keywords in the Title and Alt Text section of the image. Place the image in your post by clicking the Add Media button, select the image, click on Insert Into Post button.

Select the alignment desired and chose a different size to resize the image. The ideal size for images on social media sites and Pinterest are:

Pinterest:

  • Profile image: 180 x 180 (Pixels Width X Height)
  • Board cover image: 214 x 100
  • Pin preview: 238 pixels wide

Facebook:

  • Cover image: 828 x 315
  • Profile image: 180 x 180
  • Shared image: 1200 x 900

Twitter:

  • Header image: 1500 x 500
  • Profile image: 400 x 400
  • Timeline image: 506 x 253

Instagram:

  • Profile image: 110 x 110
  • Image thumbnail: 161 x 161
  • Shared images: 1080 x 1080

Action Steps:

  1. Go to the above image website
  2. Download an image to WordPress
  3. Add the title and Alt tag
  4. Pin the image to Pinterest
  5. Add the image to Facebook and Twitter

 

 

 

 

How To Use An Autoresponder To Increase Profits

What is an autoresponder?

It is simply a tool to send your new email subscribers a series of pre-written emails over a set period of time. If you want your emails to be sent every 5 days, you can set it up that way in your autoresponder. Your autoresponder will send out your emails automatically every 5 days.

With every new email subscriber, they will be automatically set up on this schedule. You can still send out broadcast messages, one time messages, to your list whenever you desire.

Where to get an autoresponder?

One of the best autoresponders available is through AWeber. They have a free 30 day trial period. They have been around for a long time and their software is very user-friendly.

What to use an autoresponder for?

  • Build a long-term relationship with your subscribers
  • Turn your website visitors into subscribers
  • Introduce your subscribers to your blog
  • Learn what information your subscribers are looking for
  • Offer an affiliate product or your own ebook or mini course
  • Upsell follow up products
  • Announce your new blog posts

How to set up an email autoresponder in AWeber?

Set up a list – Log into AWeber, then click Create A New List. Enter the name and details of your list. You will be prompted to enter your Confirmation Message. This is the message that each new subscriber will receive confirming that they do want to join your list.

Creating your first email – Click on the Messages tab, then select Follow Up. You will be taken to a new page to create your first or welcome email. Some of what to include in this email is welcoming them, when they can expect your next email, and what it will be about.

Creating your follow up sequence – Now that your welcome email is complete, start to create your additional emails. Set the time when you want this email to be delivered by selecting the number of days from your last email. Also, select the days of the week and the time you would like these emails to be delivered.

    1. Start collecting your new subscribers – You can do this by using forms that AWeber provides. The most common way is to place a form on your site asking for a visitor’s email address in exchange for a free checklist, course, ebook, or PDF file.

Action Step:

  1. Sign up for your free trial AWeber account.
  2. Create your first autoresponder.
  3. Place your first form to collect subscribers on your site.

 

 

 

How To Make Money Online For Free

The best way to make money online for free is with affiliate marketing. Take a look at Smart Passive Income.com and you will see the majority of his income comes from affiliate marketing. He made over $105,000.00 from affiliate marketing alone in December 2017. He publishes his income reports every month, so  you can see where his income is coming from.

The Top Benefits of Making Money Online With Affiliate Marketing:

  • High commission rate – up to 70%
  • You can get started immediately for free
  • No website or email list required
  • Almost every merchant has an affiliate program
  • No shipping, customer service, or collecting of payment required

You can go to individual websites and sign up for their affiliate program or go to sites like ClickBank, ShareaSale, or Conversant (CJ), which have a large supply of affiliate products. Be very weary of someone who wants to charge you to become an affiliate, that is not how it works.

When you do receive your affiliate link it will be a long string of numbers and letters like: http://www.clickbank.com/lkei9en97hhjkhje77. The first thing you need to do is to change it to a more appealing URL. You can you services like Bit.ly or if you have a WordPress site, the plug in Pretty Links, both have a free version.

They both keep track of your visitors, so you know which marketing efforts work and which ones don’t. Which brings us to your all important marketing plan. Because without visitors, your affiliate marketing revenue will be none existent.

The Most Effective Marketing Plan For Free

The most important rule to follow is to not just spam your affiliate links to these sites, but to add value by reducing a visitors pain point and give them a reason to learn more about your products.

To find out how to market your affiliate links for free, click here.

 

 

 

 

 

 

How To Use Evernote For Your Online Business

Evernote

Evernote is a free download to help you keep you on track with your business tasks, save important information from different websites, create and track to do lists, scan documents, and more.

A note is similar to a file, and a notebook is similar to a folder. To create a new note, click on New Note. If you paste a file into Evernote in a new note, it automatically titles your note the same name as your file name.

Evernote

There are many different ways to create a note:

  • Make a To Do List for your daily, weekly, and monthly business tasks
  • Record an audio file of important information that you want to recall later
  • Save website pages, photos, and PDF files you want to reference later
  • Write or highlight right on the website pages, photos, documents, and PDF files
  • Scan documents and business cards

Since this is web based, you can access your notes from all of your electronic devices, computer, phone, or tablet. There is no need to remember to save your information, Evernote saves and syncs your information automatically.

Once you start to create new notes, you want to organize them into Notebooks, in order to find them quickly when you want to access the notes. To create a new Notebook, hover over Notebook, click on the + icon to the right of the Notebook. A pop up will appear, type in the name for your new notebook. You just created your first notebook.

Evernote To Do List

To create a To-Do-List, add a new note. On each line, input your business task to be completed. At the beginning of each line, insert “Add A Checkbox”. When you complete a task, click on the checkbox to display a checkmark inside the box.

With the “Clip To Evernote” Google Chrome Extension, you can save a web page for future reference.  Click to save it as an Article, Full Page, Bookmark, or Screenshot. You can also highlight, add shapes, icons, and text right on the webpage.

Evernote Webpage Markup

You can see now why this free business tool is a must have for your online or offline business.

To learn about more free business tools click here.

 

 

 

 

Canva

Canva – The Best Free (or paid) Graphics Site

Canva is a free graphics design site. If you are looking to create pins for your Pinterest account, creating your own logo, infographics, cheat sheets, worksheets, checklist, ebook covers, Canva is the place to create all of these at no cost to you.

Many people just starting out with their online business can’t afford to pay for every graphic they place on their blog or website. Canva is your no cost alternative, and they have made it easy to create all types of professional looking graphics for your blog or for your social media accounts.

No Maximum Download Limits

This is a very user friendly site, and unlike Stencil, there aren’t any maximum download limits per month.Canva

Creating pins for your blog and Pinterest account is a very quick process, and it has to be, you can’t spend hours creating graphics using software that takes you a long time to master. With its point and click method, creating pins and other graphics is a speedy task.

You can use their existing pin template or input your own custom dimensions for your pin. They also include the following ready made templates:

  • eBook Covers
  • Twitter Post
  • Facebook Post
  • Instagram Post
  • Infographic
  • Blog Title
  • Marketing Materials
  • Social Media & Email Headers
  • Events
  • and much much more

First your will choose a layout for your graphic, which is fully customizable.  Next, choose an element to add, such as a photo, shapes, lines, or frames. Then you will add the text, selecting the type of font  color, and the size of the font.Canva Layouts

Some of the ways you can customize your font is by selecting the type, size, color, bold, alignment, spacing, transparency, and more.

Canva Fonts

The final step is adding your choice of background color and design:

Canva Background

You can also update your own images, or just drag them from your desktop. A great place to find free images that are royalty free and don’t require attribution is at Pixabay or Pexels.

They have over 1,000,000 images to select from. Find the perfect image by sorting by:

  • Media Type
  • Orientation
  • Category
  • Size
  • Color

Now that you have a good understanding how to make great graphics, it is now time to put it into action and make your site or blog stand out. If you have found this post helpful, please share it.